LG

HD Plasma TV

PC1 Series
50PC1R / 42PC1R

LG Electronics is a world leader in digital display products including HDTV (high-definition television), and our Plasma and LCD TVs are ready to ride the HDTV wave with you! LG’s HDTV-ready screens feature twice the superiority of picture quality as compared to analogue TV. Don’t miss out on LG’s HDTV-ready Plasmas and LCD TVs and experience the ultimate level of viewing pleasure with LG.

There’s no better way to enjoy optimal viewing experience when watching HDTV programs on LG’s Plasma and LCD TVs. LG’s LCD TVs feature the world’s fastest response time of 8ms, as well as a wide 178° viewing angle which gives you a clear screen from any angle.

2006 New XD Engine Technology for Ultimate Picture Quality
	HD TV Ready
	1366(H) x 768(W) High Resolution (50”)
	1024(H) x 768(W) High Resolution (42”)
	Clear Filter Technology (42”)
	10,000:1 High Contrast Ratio
	HDMI Input
	Sound Output : 30W

Visit http://sg.lge.com for more details

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HITACHI

The World’s First HD 1080 42V Plasma

Are You 1080 Ready?

At the forefront of this visual stunner is the world’s highest resolution of 1,024 x 1,080 pixels on a 42V panel. Backed by a groundbreaking invention, the proprietary ALiS (Alternate Lighting of Surfaces) technology, it presents a sensory experience unique only to Hitachi. It also carries the industry-leading peak brightness of 1,400cd/m2 that improves luminance by 17%. And with its ‘high colour purity red fluorescent material’ to render deep red at a subliminal degree (compared to others which only display orange-tinged red), the Hitachi Plasma truly is a spectacle to behold.

A twin High Definition Multimedia Interface (HDMI) for high definition playback, the end result leaves the viewer breathless.

The Hitachi 1080 HD ALiS is a symphonic feast for the true audiophile. The 3D surround sound encased within 10 integrated three-way, 36W micro-speakers and a set of twin 2-channel subwoofers takes aural delivery further by pleasing the most discerning. And when high definition broadcast arrives with the promise of clear digital sound, the audio intensity will enhanced even more.

A joy to watch from any angle, the Hitachi 1080 HD ALiS adds versatility through its remote controlled motorized swivel base that allows a 30° rotation from either side. Seamless integration with other digital imaging devices is also evident in its SD memory card slot and USB connection port; viewers can opt to watch their digital photos or videos directly without the need of another output device. It is a delightful complement to those who enjoy high-tech digital imaging devices.

More than ready for high definition, the Hitachi 1080 HD ALiS marks a defining moment for the lifestyles of the digital generation. This is a breakthrough Plasma TV that leaves you mesmerized. Be ready for 1080.

Visit www.hitachiconsumer.com.sg for the complete range of Hitachi High Definitions Plasma TVs.

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CHIMEI

Since its founding in 1959, CHIMEI has been a major player in the Petrol-Chemical industry. Over the past 40 years, CHIMEI has been constantly transforming and growing. Today, the CHIMEI group has grown to include five business arms in the food, medical and healthcare, telecommunication, trading and hi-tech manufacturing industries and two non-profit organizations, with 26,000 employees around the world.

To keep pace with rapid changes in the world economy, CHIMEI transformed its mission and invested in TFT-LCD technology in 1998. CHIMEI is now one of the two largest TFT-LCD manufacturers in Taiwan and one of the four leading TFT-LCD manufacturers in the world.

Manufactured in advanced facilities in Tainan County, Taiwan, CHIMEI’s LCD television and monitor technology has an outstanding reputation within the LCD industry for top quality and being at the forefront of R&D breakthroughs.

37” LCD HDTV Model – T3715C Features:
	High Resolution : 1388 x 768
	High Brightness : 500cd/m²
	High Contrast : 1200:1
	Fast Response Time : 8ms
	Wide Screen Format : 16:9
	Wide Viewing Angles : 178°(H)/ 178°(V)

Celebrate more beautiful media with CHIMEI during June to August with our HDTV bundle deals.

Please visit www.chimei.com.sg for more information.

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LCD TV vs. Plasma

Which is better, LCD TV or Plasma?

This is a much debated topic and a fun one. When choosing between plasma and LCD TVs, you're actually selecting between two competing technologies, both of which achieve similar features (i.e., ,bright crystal-clear images, super color-filled pictures) and come in similar packages (i.e., 3.5 inch depth flat screen casing). To complicate the decision-making process further, price and size are two previous considerations that are rapidly becoming non-issues as LCD TVs are now being made in larger sizes and at competing prices with plasma.

Despite their similarities, the two technologies are very different in the way they deliver the image to the viewer.

Plasma technology consists hundreds of thousands of individual pixel cells, which allow electric pulses (stemming from electrodes) to excite rare natural gases-usually xenon and neon-causing them to glow and produce light. This light illuminates the proper balance of red, green, or blue phosphors contained in each cell to display the proper color sequence from the light. Each pixel cell is essentially an individual microscopic florescent light bulb, receiving instruction from software contained on the rear electrostatic silicon board. Look very closely at a plasma TV and you can actually see the individual pixel cell coloration of red, green, and blue bars. You can also see the black ribs which separate each.

Whether spread across a flat-panel screen or placed in the heart of a projector, all LCD displays come from the same technological background. A matrix of thin-film transistors (TFTs) supplies voltage to liquid-crystal-filled cells sandwiched between two sheets of glass. When hit with an electrical charge, the crystals untwist to an exact degree to filter white light generated by a lamp behind the screen (for flat-panel TVs) or one projecting through a small LCD chip (for projection TVs). LCD TVs reproduce colors through a process of subtraction: They block out particular color wavelengths from the spectrum of white light until they're left with just the right color. And, it's the intensity of light permitted to pass through this liquid-crystal matrix that enables LCD televisions to display images chock-full of colors-or gradations of them.

http://www.lcdtvbuyingguide.com/lcdtv-plasmavslcd.shtml

Liquid crystal display television

Liquid Crystal Display Televisions (LCD TV) are televisions that use LCD technology for visual output (producing an image). The technology used is generally TFT, because this allows for size, especially depth reduction, lower weight and reduced energy consumpton. These LCD screens are also used as computer monitors.

Early generation LCD televisions had drawbacks relative to the traditional visual display technologies for televisions and computer monitors. Fast-moving action was displayed with "ghosting" and because light emitted focused directly ahead, viewing was best only when looking directly at the screen or from a slight angle. Developments in recent years have solved most of these problems, and LCD televisions, along with Plasma displays, have become more popular worldwide than Cathode Ray display televisions.

In the early 2000s, LCD flat-panels captured a large part of the computer monitor market from the traditional CRTs type, with aspects such as its energy efficiency being favourable over the CRT design. Continuing advances in LCD TV technology enable it to compete against its rival technologies,Plasma flat panels and rear-projection televisions (DLP and also two variants of the LCD technology LCD and LCoS) for large-screen HDTV.

For much of its continuing time on the television market, it was widely believed that LCD technology was suited only to smaller sized flat-panel televisions at sizes of 40" or smaller, as it could not compete with plasma technology for screens larger than this because plasma held the edge in cost and performance. However , LCD TV's can now offer the same performance.

This is shown by the announcements of seventh-generation panels by major manufacturers such as Samsung, Sony, LG.Philips LCD, and the Sharp Corporation:

• In October 2004, 40" to 45" televisions were widely available, and Sharp had announced the successful manufacture of a 65" panel.
• In March 2005, Samsung announced an 82" LCD panel.[1]
• In August 2006, LG.Philips Consumer Electronics announced a 100" LCD television [2]
• In January 2007, Sharp displayed a 108" LCD panel branded under the AQUOS brand name at CES in Las Vegas.[3]

Manufacturers have announced plans to invest billions of dollars in LCD production over the next few years, with televisions expected to be a key market. (The other main market for LCD displays is in computer monitors.)

Improvements in LCD technology have narrowed the technological gap, allowing producers to offer the lower weight, falling prices, higher available resolution (crucial for HDTV), and lower electrical power consumption which previously made a gap with plasmas. This means they are now more competitive against plasma displays in the television set market.

Analysts of late 2006, noted that LCDs were overtaking plasmas, particularly in the important 40" and above segment where plasma had enjoyed strong dominance a couple of years before. [4][5]

http://en.wikipedia.org/wiki/Liquid_crystal_display_television